Creating PowerPoint Animation With Motion Graphics

The use of animation, motion graphics and video are on the rise in communications and marketing. And that’s because they work to grab and hold attention. Animated presentations are no different. They capture your audience’s attention and help convey your message to an engaged audience. Use PowerPoint animation to capitalize on the benefits of movement in your next presentation.

Why you need to be using motion graphics in your presentations

Are you using motion graphics and other animations in your PowerPoint presentations? According to Microsoft, we are down to 8 seconds of attention span. Grabbing and holding attention is crucial to the success of your marketing efforts.

Using presentation animation is a cost-effective option to communicate complex ideas through storytelling and help your audience retain your message. Watch the video below to learn why you should capitalize on the benefits of animated presentations.

Why are videos and presentation animation frequently used in marketing?

Videos and animations such as motion graphics are an effective way for brands to communicate their message and engage with the audience in a more meaningful way.

Animation and videos can capture the attention of the viewer and keep them engaged for longer periods of time compared to static images or text. This increased engagement leads to higher conversion rates and increased brand awareness.

Video as a medium allows brands to tell their story in a more engaging and interactive way. By using visuals, music, and voiceovers, brands can create an emotional connection with their audience and communicate their message in a more impactful way. The integration of videos and animation further enriches the storytelling in a PowerPoint presentation as well.

Videos, either live action or animated, can improve a website’s search engine optimization by increasing the time users spend on a page and reducing bounce rates. This can lead to higher search rankings and more traffic to the website.

While live action video can be an expensive investment, animated motion graphics are an affordable option. Animated gifs or short videos are highly shareable on social media platforms and can go viral quickly, bringing increased brand exposure and reach.

Why should people use PowerPoint animation to create motion graphics for their presentations?

Many of the advantages marketers experience with motion graphics can be attained by bringing motion into presentations. Using animation in PowerPoint can bolster messaging by creating interesting and engaging visual stories.
  1. Increased engagement: Motion graphics can capture the attention of the audience and keep them engaged throughout the presentation. Animated presentations can help to convey complex ideas in a more interesting and engaging way, leading to better retention of information.
  2. Improved storytelling: Using PowerPoint animation can help to tell a story or explain a concept in a more visually appealing way. By incorporating storytelling in a PowerPoint, utilizing animation, visual effects, and sound, presenters can create a more immersive experience for the audience.
  3. Clarity of information: Animated diagrams can help to simplify complex information by breaking it down into easily understandable segments. By using presentation animation, presenters can guide the audience through a process or concept step by step, making it easier for them to understand and retain the information.
  4. Professionalism: Using motion graphics in a presentation can make it look more polished and professional. It shows that the presenter has put effort into creating a visually appealing and engaging presentation, which can help to build credibility and trust with the audience.

Using PowerPoint animation in your presentations can help to make them more engaging, interesting, and memorable for the audience. Animation in PowerPoint presentations can help simplify complex information and make it easier for the audience to understand, leading to better retention of information.

PowerPoint Animation in Action

SlideRabbit creates presentations with animation for many of our clients to help them keep their audience engaged and drive home their message. Take a look at some of our animated presentation examples for some inspiration.


Ready to up your presentation game?

Whether it’s help with PowerPoint animation or narrative and design consulting, let us help!

SlideRabbit is a presentation-focused agency. From slide design to template construction to narrative sculpting and concept generation, we help our clients keep the attention of their audiences. Excellent Presentation Design: 7 Things to Know

All presentation design is custom for each client, fully editable, and brand adherent. We work in both PowerPoint and Google Slides.

Looking to train up your team? We also provide workshops, ranging from technical training to how to think like a presentation designer.

Reach us at [email protected].

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